HomeClaw is the operating system for a home-service business. Website, CRM, estimates, invoices, dispatch, payments, marketing, an AI assistant, and marketplace leads — one product, one login, one place a shop runs from.
No upgrade tiers hiding features; no add-on marketplace to shop. Every module below is in the workspace on day one, connected on the same spine — a job, a customer, a conversation is the same object across all of them.
01 · Website & app
Site & dashboard, generated.
A branded marketing site and operating dashboard scaffolded from your trade profile.
Trade-aware pages, forms, and copy
Custom domain when you're ready
Dashboard mirrors the site's structure
Edits reflow both surfaces at once
02 · CRM & pipeline
One record per property.
Every customer, every conversation, every next step — visible to whoever is on the job.
Property, history, notes, photos, warranty
Lead → estimate → job → invoice, one thread
Owner, office, tech views on the same record
Role gates enforced server-side
03 · Estimates & invoices
Pricebook to paid.
Line-item estimates from your prices; deposits, invoices, reconciliation.
Pricebook keyed to your rates
One-tap send by SMS or email
Approve, deposit, convert to a job
Invoices generate from completed work
04 · Scheduling & dispatch
Move jobs and crews.
A calendar the customer books against; a dispatch board you actually control.
Windows respecting skill and radius
Drag, assign, reroute at a glance
Customer reschedules without a phone call
Phone-first tech view for the truck
05 · Payments
Money in, cleanly.
Stripe-connected — deposits through invoices land on the same customer record.
Deposits at approval, balance on completion
Card, ACH, and pay-at-door options
Automatic reconciliation, no CSV wrestling
Refunds and disputes tracked in-record
06 · Marketing
The channels you already run.
Site, ads, email, SMS — scaffolded for your trades, not a generic template farm.
Campaign structure per service line
Landing pages that match your site
Email & SMS from within the inbox
Real attribution, not vanity metrics
07 · AI assistant
Ask HomeClaw to do the work.
Draft messages, run reports, schedule work, price a job — from a single conversational surface.
Approval-gated actions, never surprise writes
Grounded in your live data, not a demo
Owner & office roles gated separately
Every action is auditable
08 · Marketplace leads
Inbound with routing rules.
Leads from HomeClaw's homeowner side, matched to shops with real routing you control.
Accept, decline, park — with a reason
Routing by trade, radius, capacity
Homeowner's diagnosis pre-filled
You pay only for leads that convert
Where the customer logos usually go
We're not going to invent customers.
HomeClaw is in early access. We don't have a wall of famous clients, and we're not going to mock one up. When a shop runs on HomeClaw and wants to say so, this is where they'll appear.
Until then: the product is real, the code is written, and the fastest way to judge it is to start a workspace, poke it for twenty minutes, and decide for yourself. Nothing is billed.